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History of the Roxy Theatre:

In 1973, Lou Adler and Elmer Valentine, with help from original partners, David Geffen, Elliot Roberts and Peter Asher, opened the now world famous music venue. These successful men got together to create The Roxy after they witnessed one too many venues neglect, mistreat, and deceive their artists. Their dream to open a state of the art venue where artists of all musical genres felt at home became a reality on September 20th, 1973. The grand opening was celebrated by a 3 night performance by Neil Young. The first year featured headliners such as Cheech and Chong, Jerry Lewis, The Temptations and Frank Zappa. In the passed 40 years, The Roxy has been a launching platform for aspiring artists and a home for those that are well established in the industry.


Simultaneously in 1973, Lou and Elmer opened a Private Membership Only lounge above The Roxy called On The Rox. This lounge was a personal hang out for the owners and their collective friends. As popularity of this exclusive club grew, it became one of the hottest hangouts for celebrities on the Sunset Strip. Proof of paid membership was displayed by a key. Not only did it give the clientele a feeling of comfort but proprietorship as well. OTR has been a safe haven for such VIPs as John Lennon, Alice Cooper, Neil Young and Robert De Niro, just to name a small handful. Today, OTR is for the 21 and over crowd that want to experience an intimate evening with some of the greatest up and coming acts in LA.

The Roxy was not only a stage for musicians but for comedians and actors alike. During the first few years the opening acts mainly consisted of emerging comedians. These fresh-faced performers included Jay Leno, David Letterman and Arsenio Hall. Several stage shows began on this famous stage. In 1974, The Rocky Horror Picture Show, which was produced by Lou Adler, had its first American run at The Roxy. This allowed the musical to become one of the most recognized and loved performance features of all time.

 A handful of the world’s most talented musicians have kick started their careers with an epic performance on The Roxy stage.


I guess you can say that hairdressing started for me at birth.  I am the youngest of four and the son of two incredible hairdressers that would be called mom and dad.  While growing up, I didn’t realize how their influence would mold and sculpt me as a person and the dreams that would come from it. It started in 1991; while talking with my mom, I realized that hair had two meanings.  The first being the love of making people beautiful on the inside, and the second being the art of creating beauty on the outside.  My dad and I spent a lot of time constructing and fixing things at home and at the salon. Little did I know that those lessons would feed my creative energy to create and look at hair as a fabric that can be molded, sculpted, and painted into a piece of art.  Thanks to my family, I have been able to take these tools and travel the world performing at fashion events and teaching other stylists techniques that will allow them to achieve their own dreams.


Salon Roxy was created on the following principles: 

  • A salon that would be like no other, to be surrounded by other artists that share the same passion, creativity. and love for hair as I do.

  • A place where clients can come and relax while receiving professional services.

  • To be the best at what we do while having fun doing it!


I love it when people feel comfortable enough to stop by, enjoy a glass of wine, and just say hi!  It is not a job or a career for me, it is my lifestyle.  Salon Roxy is about the clients’ inner beauty as well as their outer beauty. You see, it is more than just a perfect haircut, or incredible haircolor.  The experience starts with hello, a consultation, the shampoo (often called the best part - I am more famous for my shampoos than my cutting or coloring combined); but when it comes to sculpting hair into a custom creation that reflects me as an artist and you as an individual, there is no better feeling in the world!


“This is my passion, my love, my inspiration, and my destiny.”


With great appreciation & admiration,







Trent Day

Owner, Salon Roxy

It's a Family Business:
Trent Day's Signature
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